hilean marketing and licensing agency, La Zona Marketing Global, has been responsible for developing the brands, products and licensing programs for some of the most popular children’s brands in Chile.
Brands such as Ratoncitos Dulces Sueños and Mi Duende Mágico have grown exponentially in the region in less than ten years. What started as toy brands have been expanded with licensing to become a vital property in Chile across various verticals. Bernardita Astaburuaga, partner and business director, La Zona Marketing Global, believes that the brands have become a success in the area because they tap into the importance of family values and the ideas fundamental to what it means to be a kid.
